These book ideas all contain (or bury under a cloak of sarcasm) a kernel of wisdom that is so simple that the book would not sell:
1. on health and fitness: "how to lose weight by eating less and working out more"
2. on relationships: "how you can be different so I can be happy"
3. on selling and business strategy: "hope– how to succeed without doing any of that messy work"
Thursday, October 27, 2011
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