notes on selling coaching

1. Coaches in general make less money than other professionals.
2. A successful coaching practice is the result of both great coaching skill and great selling skill.
3. Many great coaches are not successful in business because they lack a sales attitude.
4. Great selling is both transactional and relational, requiring both masculine and feminine energy.
5. Selling is the coaching I do before I’m hired.
6. The objection that the prospect has to the coaching is the objection that the prospect has to their own personal and business growth.
7. The objection lies not in the prospect but in me the coach.
8. The objection that the prospect has to my coaching is the objection I have to selling.
9. Selling is an act of leadership. If I change my mind, my prospect is free to follow.
10. When I step up and take the lead, my prospect looks for reasons to buy.
11. When I step down and don’t lead, my prospect looks for reasons not to buy.