what high level entrepreneurs think great coaching is about

I recently held two focus groups with some of the successful, high networth entrepreneurs I coach.  The primary value a coach delivers is calling them on their bullshit or "illuminating blindspots" in coaching parlance.  A great coach they said is willing to be the person that says the things that no one else in the entrepreneurs personal life or business is willing to say–things that are too risky because they carry the risk of termination or retribution in some way.  A great coach is willing to put his or her job on the line to say the hard things that need to be said.  The irony of course is this:  it might seem risky for the coach to make these tough communications, but they made it clear that it is more risky not to.  An entrepreneur's life is full of "yes" men, full of people who want something.